In addition to presenting the respective companies, the portal allows for the publication of articles aimed at the public, describing activities, parts of products, the reasoning behind the products, various events, services, the stories behind creating the products, comparisons of individual brands, etc.
The portal allows you to publish articles of a more general nature, which you might not publish on your website featuring exclusively sales-oriented content. These are still optimization articles – which you cannot do without, and are thematically related to your page, aimed at thus “raising” your page at Google.
The featured articles (such as the article entitled “10 ways to furnish an attic apartment”) are highly ranked on Google, as they provide a range of answers to real problems of attic occupants. If your company produces furniture, you would wish to have a link from such an article to your website.
You may not have such an article on your website, as your company may not offer everything described in the article. However, as long as it provides at least a share of the elements described, you can easily publish a link to your website from such articles on the vsi.si portal.